Role: Director of Photography
Director: Quba Tuakli
Producer: Simon Spender
Clients: Google Cloud and The Football Association
Production Company: JustSo
Featured Players: Declan Rice, Kieran Trippier and Jadon Sancho
Camera: Sony FS7
Format: UHD, 16:9 and 1:1
Google Cloud England Campaign
Google Cloud Presents: The Team Behind the England Team is a football branded-content film featuring England players Declan Rice, Kieran Trippier and Jadon Sancho. The players discuss the support, teamwork and expertise that help a national side perform at the highest level.
The creative connected this idea with Google Cloud’s business message around data, collaboration and problem-solving. As a result, the finished film combines recognisable sporting talent with a clear technology-led campaign story.
I worked as Director of Photography for JustSo, collaborating with director Quba Tuakli and producer Simon Spender to deliver the campaign for Google Cloud and The FA.
Director of Photography for England Football
The campaign depended on relaxed and credible performances from the three players. Therefore, the camera and lighting approach needed to feel polished while still allowing the conversation and personalities to remain natural.
Working closely with the director, I planned the interview framing, group coverage and supporting detail shots. In particular, the compositions kept the players at the centre of the story while leaving space for the campaign’s visual identity and multi-format delivery.
My experience providing Director of Photography services helped the team move efficiently between individual contributions and wider group moments without losing visual consistency.
Sony FS7 Football Cinematography
We captured the campaign in UHD using the Sony FS7. Its professional recording formats, built-in neutral-density filters and dependable handling made it well suited to a fast-moving branded shoot with high-profile sporting talent.
Meanwhile, careful lighting and exposure control produced clean skin tones and a consistent image across the player coverage. A mixture of close-ups and wider compositions also gave the edit enough visual variety to support the conversation.
The compact production approach reflects my wider camera operator and filming services for sports, commercials and branded content across the UK.
Landscape and Square Campaign Deliverables
From the outset, we framed the film for both 16:9 landscape and 1:1 square delivery. Consequently, the key player interactions, branded elements and on-screen graphics could remain clear across the main film and social-media versions.
This multi-format planning gave the campaign greater flexibility without requiring a separate visual approach for every platform. Ultimately, each version retained the same tone, message and recognisable England football setting.
If you need a DOP and camera package for a football campaign, sports production or branded film, please contact me to discuss the creative approach, crew, equipment and delivery formats.
